New year – new target group: Cookieless Advertising
Moin from Hamburg and a happy and healthy 2021!
At the start of the new year, we would like to introduce you to our new product, Cookieless Advertising. After the implementation of TCF 2.0 (Transparency and Consent Framework), users who refuse their consent are no longer identifiable for advertisers. Most advertisers therefore do not address cookieless users with advertisements, which means that they lose significant reach in target groups with high purchasing power. With us you can reach these users – quickly and easily!
The last year was turbulent and eventful. A lot has happened for us too. From now on we will reach users of blocking technologies together with AdDefend. The cooperation results in even greater potential for publishers and advertisers to successfully address adblocking online users. We will focus on our core competencies:
AdDefend will focus on the expansion of the publisher base and the publisher support as well as the further development of the technology.
tisoomi concentrates on marketing the reach while ensuring the performance of the campaigns for advertisers at the highest level.
“Together with AdDefend, we are creating even more user-oriented solutions that enable publishers to monetize their entire inventory and advertisers to reach attractive new target groups.” – Andreas Sutt, CEO of tisoomi GmbH.
Do you have questions or would you like to monetize the cookieless reach? Send us a message!
We wish you a successful and healthy start into the new year and look forward to many exciting projects with you.
Your team from tisoomi and AdDefend