Cookieless users are a target group with purchasing power
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Are cookieless users the target group of the future?
54% of German online users reject cookies or adjust them individually when surfing on the desktop. Advertisers do not reach these users with their ads. As a result, target groups with purchasing power are lost.
Would you like to learn more about cookieless users?
What motivates users to reject cookies or edit cookie settings? And what about their online purchasing behavior?
You can find out all this and more in our latest article in the German magazine planung&analyse.
In our current online reachability study, we take a closer look at the motivations of cookieless users.
The results show that the majority of users reject cookies or edit cookie settings in order to protect data and to reveal as little as possible about themselves. On the other hand, less than half of the cookieless users give a direct connection with advertisements as a reason. Addressing these users therefore offers great potential for advertisers.
Would you like to reach cookieless users with your ads?
We would be happy to advise you – quickly and easily. Click here and leave us a messsage.